Bringing Your Best Face Forward; Contouring and Highlighting Basics


Alright ladies, I’m going to level with you. There are women out there who, by some incredible combination of genetics, Divine intervention (and perhaps well placed facial implants) are blessed with prominent cheek bones and perfect noses. You know them and, unless you were childhood friends, you probably hate them. Hahaha! I’m just joking! It’s not nice to hate people because they’re beautiful! They have to be smart and rich too; then you can hate them and not feel shallow or petty. Razz Anyway, the point I’m really trying to make is that yes, there are women out there who were born with perfect features, but for the rest of us there is a simple technique to bring out the best we have and this technique is a combination of highlighting the good and contouring the not as good. You’ll note that I didn’t say bad and that’s mainly because I’m not quite sure who decided that oval was the ideal face shape or that almond eyes are the most perfect, but I am quite sure that I have seen some drop dead gorgeous heart shape faces (um, hello, Resse Witherspoon, Eva Longoria, Jennifer Lopez) and deep set eyes (Jennifer Aniston, ahem-hem). I’m not talking about a totally face altering, extreme highlight/contour job a la Kim Kardashian, I’m just talking about a little play with shadows and light that can help bring your facial architecture forward in the most flattering way possible.

The way colour and light work, broken down into the simplest of concepts, is that lighter colours come forward and make things appear bigger while darker colours recede and make things appear smaller. You hear about this all the time when it comes to interior design; don’t paint  a small area a dark colour or it will feel smaller, keep your ceiling a lighter colour than the walls to make it seem higher and the room more airy. Well, the same principles apply to your face and makeup. Using a lighter colour, or even a shimmer which reflects light, can make a feature more prominent whereas using a darker colour, as well as a matte, can nudge a feature a little more into the background. Using these ideas and a few well placed (and blended) swipes of the right products you can make a difference in your appearance that’s subtle but still noticeable and completely fabulous.

Today we’re going to focus on cheekbones. Everyone’s got ’em, they’re just not always as obvious depending on your face shape. To find them, put your fingers on your temples and drag them down and in slightly. C’mon, do it. I’ll wait. Okay, you got it? There you go, those are your cheekbones. Alternately, you can suck you cheeks in an make a fishy face; I put the first option forward in case you were reading this in a public setting. Haha. Moving right along. The area under the cheekbone is the area you want to contour (darken and make appear to recede) whereas the cheekbone itself is the area you want to highlight (lighten and bring forward). The products you should be using here are blush, bronzer and a highlighting powder, stick or liquid. You can also purchase contouring kits which provide both contouring and highlighting mediums (so far, my favourite is the Make Up Forever Sculpting Kit). Blush should be applied starting on the apples of your cheeks and sweeping up towards your temples along the cheekbone. Next, a matte bronzer, or the right shade from a contouring palette (and by “right shade” I mean a medium tone that is about 2 to 3 shades darker than your skin tone but not so dark that it just looks like dirt) should be applied under your cheekbones. You can do the fishy face during application if it helps you get it in the right spot, or if it just makes you happy. Truly, there is no judgement here. Razz Make sure this shade is well blended so you don’t end up with what I lovingly refer to as “bacon strips” on the sides of your face. Finally, your highlighting powder, stick or liquid should be applied along the top of your cheekbone stopping just before you get to your temple. You can add a little to the apples of your cheeks as well to give a glowy, dewy finish, but I mean a little. There is a fine line between  dew-y and dew-not. Bazinga! Grin

If you’re interested in contouring and highlighting the rest of your face, well, I’m going to give you a visual aid that goes over all the face shapes rather than typing it all out. Of course, if you’d like some one on one instruction, you know where to reach me. Wink


Have a beautiful day,

Rina Smile


Image taken from

Image taken from


Putting the “Art” in Makeup Artist


I believe that I mentioned in my first, introductory blog post that I am, and always was, an artistically inclined kinda gal. Now, I’m not trying to toot my own horn here, I’m well aware that I’m no Van Gogh (I mean, I have both my ears, right?) or Monet, two of my all time favourites from the Impressionist period. I do have two of my own own creations hanging in my home, but they are a far cry from high art and I doubt they’ll ever be worth anything, even when I’m dead. My point is, really, that I have an affinity for artistic expression and to that end studied art in school, even at the university level. Sure, it was only one course on baroque art, but still. The phrase “at the university level” makes me sound smart. Lol. While I never pursued painting in any serious way post high school, art is very much a part of who I am, how I see the world and express myself in everything from the way I decorate my home to the way I dress. As a makeup artist, I employ the principles of colour and light theory each and every time I make someone up. I’d like to pass on some of the basics to you, my dear reader, because I’m a sharing and caring kinda gal. Wink

Let’s start with colour temperature. Sounds a bit kooky, I know, but colours are either warm (red undertones) or cool (blue undertones). Even purple, which is a mixture of red and blue, is either a warm purple or cool purple depending on what the exact balance of  red to blue is. Colour temperature matters like this: people with warm attributes normally look best in warm colours while people with cool attributes normally look best in cool colours. Let’s take me for example. I am a freckly redhead, your quintessential, warm attribute , poster child. While I happen to not like how true reds look on me, golds, coppers, olives, moss greens, deep plums, rusts, chocolatey browns, cappuccinos, creams and taupes are all good, go to colours for me. I can totally rock a good, dark, rich navy but powder blues and other really cool colours just don’t do anything for me. If you pay close attention to looks I do on myself, I may use “cool” colours, but they always have a hint of warmth to them, or I bring it in with another, complimentary colour. Otherwise, it may look alright but it doesn’t look great. To asses your own colour temperature, take a white towel (cool) and a cream or yellowy towel (warm) and, one at a time, drape them over your chest and shoulders while looking in a mirror. Switch between the two and pay close attention to whether it enhances or dulls your appearance.  The towel that perks you up is the temperature that you are. Now keep in mind, just because you’re a warm or a cool (and some of you may be both!) doesn’t limit you, it just guides you. A warm can wear cool colours, and vice versa, but she’ll have to be a little more careful about which ones she chooses. Capiche?

Moving right along to colour schemes. There are 3 basic options: monochromatic, anaolgous and complimentary. A monochromatic scheme is achieved when you use different shades and tints of the same colour (shades are darker versions and tints are lighter versions of the colour). So that would be something like applying taupe on your lid, a soft to medium brown in your crease and deep chocolate brown on the outer corner. An analogous scheme uses colours that are next to each other on the colour wheel. Blues and greens, yellows and oranges, reds and purples…well, shades thereof anyway. Lol. A complimentary scheme uses colours that are across from each other on the colour wheel. Good makeup examples of this are purples/plums and golds (purple and yellow are across on the wheel, gold is close enough), blues and corals, greens and pinks. Understanding how these colour schemes work can help you put together a better, more harmonious look next time you put on your makeup.

Finally, let’s discuss the element of depth and the fact that lighter colours make things appear bigger and further away while darker colours make things appear smaller and closer. This concept can affect everything from how you apply your eye makeup to how you contour your face. For example, if you want to make close set eyes appear further apart, apply a very light eye shadow to the inner corners and viola!  You create visual space which makes your eyes appear to be further apart than they are. With wide set eyes, you would do the opposite and try to create a shadow in the inner corners to visually bring the eyes closer together. In some ways, highlighting and contouring seem to work in direct opposition to this principle insofar as using a light colour to highlight your cheekbones brings them forward while using a darker shade beneath your cheekbone makes that area appear to recede (normally the light colour pushes back and the dark colour comes forward). This is because you’re working more with capturing light and creating shadows than with depth based on tone. I’ll get into the nitty gritty details of highlighting and contouring in another post (and my feelings on the extreme way in which these techniques are used nowadays) but basically you are just trying to mimic and enhance the way light naturally falls on your face to create depth and give your face a more sculpted look.

I could probably keep rambling about the ways in which I see makeup as a true form of art on a human canvas, but I’m sure my husband would prefer that I accomplish something around this mess we call a house, so I’m going to leave it here for now. I hope you enjoyed reading my little exposition on some of the elements of art I use in my personal and professional makeup applications and that you can employ them to create your next makeup masterpiece too!

Have a beautiful day,

Rina Smile



I want to stop.

I want to stop telling myself not eat because if I do I’ll be fat.

I want to stop figuring out how long I’m going to spend on the eliptical based on the “this many minutes equals being able to eat this much food” equation.

I want to stop looking at every woman I see, comparing my body to hers and always coming out the loser. Forget that; neither one of us should be a “loser”.

I want to stop worrying that the extra weight I carry around will affect what other people think of me and be a deciding factor when they consider  if they want to be my friend.

I want to stop feeling in my heart that my husband must be picturing someone else in his head when we’re together because I can’t possibly be what does it for him. My head is well aware of the fact that he would never.

I want to stop thinking “that means you DO think I’m fat!” every time he tells me he doesn’t care what I look like, he loves me just the way I am.

I want to stop walking around with my ab muscles pulled in tight all the time so that my belly, that has been stretched and slackened by 5 healthy pregnancies, doesn’t look so big. I mean, it’s still too big, right, but at least not SO big.

I want to stop laying in bed at night and fantasizing about how good I’ll look when I just learn to stop eating, or when I start spending more time at the gym, and how much better my life will be when that happens.

I want to stop denying myself the pleasure of eating something delicious because “nothing tastes as good as skinny feels”.

I want to stop standing around a table of food with other women who, like myself,  are talking about which diet they’re on now or how “I know I really shouldn’t”. Yes I should. I should make healthy decisions on a whole, sure, but I should indulge every now and again. I absolutely should!

I want to stop judging my self worth based on my ability to fit into a size that uses the word “small”. What does that even mean?

I want to stop looking at pictures in magazines that I am fully, intellectually aware are photoshopped, almost beyond recognition, and thinking to myself, even for a millisecond, that if I want to be happy, successful and loved I should look more like that.

I want to stop obsessively trying to improve on such a shallow aspect of my life when there are much deeper and more meaningful parts of me I should be focusing on. Those kind of improvements matter.

I want to stop setting a horrible example for my 3 young and impressionable daughters; how can I possibly even dream that they’ll learn to have healthy self images if the one I role model for them is so sick.

I want to stop myself, and women everywhere, from feeling like less just because they are a little more.

I want to stop. Really, truly, I do. The problem is, I just don’t know how.


Fall into Colour


Image courtesy of www.kimkardashian

Ah, September. Notwithstanding the fact that my birthday falls out in this beautiful month, it actually happens to be my very favourite one of the year. The air starts to crisp up, though it’s not actually cold yet, the leaves begin changing colours, the kids go back to school and I get to pull out all my favourite eye shadows that were too autumnal to wear during the summer! While I do love the bright, fresh colours that come along with spring and summer, I have to admit that the warm, rich hues of the fall-winter season are among my most favourite. Burnished golds, velvety browns, soothing greens, deep jewel tones, intoxicating shades of wine and plum; let’s just say that the fall palette is a dream come true for redheads, as it can be for everyone. Your perfect look is hiding there, in and among the earthy and comforting colours that begin to emerge this time of year, so go ahead and fall into them.

Have a beautiful day,

Rina Smile

Snappy Smokey Eyes


Every now and then, I like to go all out and wear super dramatic makeup. While I do enjoy a good, bold lip from time to time (usually a stunning hot pink, red lips don’t really do it for me) smokey eyes are my go-to, glam power move. I love the soft, smudgy, smoldering look of an updated classic smokey eye and it’s actually pretty easy to achieve with the right tools, products and a little know how. I have a bit of a cheat that I like to use to make the smokey eye process simple and snappy and, because I love you, I’m going to share it with you now. Thank-you for the applause; you’re too kind. Lol.

Step 1: Find yourself a wonderful, rich, inky black, smudge-able eyeliner. Now, rim your top and bottom waterline,  and line all the way around the outside of your eye making a heavy black black line along your top lashes.Keep it as close to the lash line as possible, but don’t worry if it’s a little thick; we’ll fix that right up in step 2. The bottom line should be relatively thin (no need to go for the NFL linebacker look) but can be beefed up at the end if you feel it needs it.


Step 2: Using your ring finger or a firm yet soft brush, smudge the black eyeliner you just applied to your lash line all over your eyelid. You can sheer this out or make it as opaque as you want, adding more eye liner as you go to reach the intensity you’re looking for.


Step 3 (optional): Take a soft, matte, taupe-y kind of eyeshadow and apply it to the crease. I say this is optional because you may just want to skip straight to step 4 and use that in the crease, but I’m giving you all the information so you can make an educated decision. Lol.


Step 4: Choose a coloured eyeshadow, any colour, though something that brings out your eyes would be ideal (I like a little shimmer for this look too, personally) and apply on top of the smudged eyeliner which is to say all over your lid. If you skipped the taupe from step 3, bring the colour up into the crease as well. Make sure you leave your brow bone bare and have well groomed brows for maximum impact. As for your lower eye liner, now’s the time to add more if you’d like, clean it up with a q-tip if you think it’s too much or take some of your coloured eye shadow and apply it over the pencil liner. You can do an easy, sultry dropped liner with this as well for a super smoldering look.


There you have it: 4 quick steps to sexy, smokey eyes. You’re welcome. Wink

Have a beautiful day,

Rina Smile

P.S. You can watch my instructional video for this look here should you be so inclined.

Colourful Characters



It’s finally spring and that means longer days, warmer weather, allergies and, most importantly, the return of bright and happy colors! Colour is a cornerstone of our lives. Everywhere we look, we see it: the crisp blue of the afternoon sky, the fresh green of newly sprouted grass or the vibrant pink of a watermelon wedge, you can’t escape color. Why would you want to? The Spring/Summer 2014 runways we all awash with fun and imaginative ways to add some happening hues to our wardrobes and makeup looks, but what do any of these colors really mean? No, I’m not trying to say that the fashion industry is planting subliminal messages inside our heads with the use of certain colors (or ARE they??), but I am saying that color is a way to make a statement that can go beyond fashion and speak to your personality, particular mood and more. Each color has it’s own nature and affects us in a different way, so what messages will YOUR makeup be giving off this season?

While stable, reliable brown is the natural neutral so many of us turn to time and time again, why not throw in the equally eco-friendly hue of green for a spring time update? Green is the color of balance, being found directly in the center of the color spectrum, and it has a soothing and relaxing quality to it. It’s tranquil and refreshing and can give you a sense of renewal, self control and harmony. Use fresh shades of the colour as the more “muddy” tones can bring to mind stagnation and come off as bland. Plus, they’re not bright and happy and springy; duh! Try using a soft green with a little shimmer to it all over your lid with just a touch of liner for everyday wear or get with the times and use a brighter shade of it to line an otherwise bare eye.

Blue eyeshadow was super big on the runways this season showing up at shows like Chanel and Marc Jacobs. Blue gets a bad rep as being a cold, unfriendly and depressing color.  Choose the right shade of it, though, and it exudes a calm confidence and stimulates clear thoughts. Lighter shades of blue can even help you concentrate and settle your mind. Scientific studies actually point to this color, which is a universal favorite across gender lines, causing the body to produce chemicals that relax and soothe us (see, a box from Tiffany’s is a legitimate form of therapy!). Use a nice, bright blue to line your eyes and really make them pop or go all out glam with a mid toned hue on your lid with a touch of black in the crease for a night on the town.

Bright orange lips are all the rage yet again this spring and for good reason; they’re just fun! Orange is a combination of red (the most “physical” of all colors which, in fact, raises our heart rate and conveys strength, warmth and excitement) and yellow (the most “emotional” of all colors representing everything from optimism, self-esteem and creativity to irrationality, fear and anxiety) so no wonder it always gets a reaction! Generally speaking, it IS a fun, stimulating and sensual color that elicits feelings of enthusiasm, excitement and  just makes you want to bust out and enjoy the sunshine. Lipstick or gloss in colors ranging from softer peaches, for the more mild mannered among us, to a full blown tangerine, for the brazen beauties, is a great way to go to help the good times roll.

Finally, one of the hottest Pantone colors of the season, orchid has it roots in the purple family of colors. The perfect blend of warm (red) and cool (blue) purples have a mysterious allure and tend to represent spiritual awareness, luxury, authenticity and truth. Of course, the flip side to this is that the wrong shades of purple smack of decadence and inferiority. I just don’t understand; how could anyone feel inferior if she’s rocking the perfect orchid lip as seen on the runway of Nicole Miller? If that’s a bit much for you, consider a soft lavender as the new base color for all your eye makeup looks and make this trend your friend.

There you have it, a small insight into some of the colors floating around this season and a few tips on how to wear them. Find the the perfect shades, construct the perfect looks and be prepared to make a serious statement without saying a word!

Have a beautiful day,

Rina Smile

Brides Beware: Avoiding Common Bridal Beauty Missteps



As you already know, I am a world renowned, super famous, highly paid blogger. *chuckle*

What you may not know is that I’m also a freelance makeup artist. While I do makeup for anyone and any occasion, the majority of my work involves starry eyed young women, white dresses with varying degrees of “poof,” and a great guy in a tuxedo at the end of an aisle. I have worked with so many brides, each one of whom wants to look perfect for her big day. Some come in with a clear vision of what they want, Pintrest printouts in hand, while others sit down with fear and trepidation and haven’t the foggiest clue why their mothers, sisters and friends all insist that they MUST wear makeup on their wedding day. No matter where on the spectrum of makeup enthusiasm you fall, I have a few points you should consider when planning out your bridal look to make sure that it’s exactly right for the wedding, and forever.

Misstep #1: Having too narrow a view of your bridal day beauty

Take a moment to consider your overall bridal look. Even if you’re not having a themed wedding, there might be a distinct style or feel to your dress which may help guide your choice of makeup. I’m not saying that if you have a an art deco inspired dress you have to go for a black smoky eye and bee stung lips a la The Great Gatsby, but super modern makeup would look out of place. A well done natural look is almost always applicable, but try to take a more holistic approach to your bridal style. Is your dress soft and romantic or chic and modern? Are you giving off a vintage vibe or something a little more flower child? You just want to make sure the complete look is cohesive, that’s all.

Misstep #2: Trying a totally new look you’ve never done before

Even with the above in mind, you don’t want to go for a look that is drastically different from a look you would normally wear. For example, I once had a bride come and say to me “I only ever wear chapstick. I hate makeup. Make me look like a Kim Kardasian.” Now, my personal feelings on Kim’s makeup aside (too much with the contouring and her fake lashes are way over the top for my taste), you can’t go from just chapstick to that much makeup and expect to feel like yourself. You want to be you at your wedding, the most perfect vision of you, but you nonetheless. Your groom should look at you and think “There’s my girl!” not “Woah, that’s a..umm..that’s a new look.” You have your bridal shower, bachelorette party and the rest of your life to experiment and try out looks you’ve never worn before. Your wedding is not the time or place, sorry.

Misstep #3: Dating your look by being too trendy

All this talk of not diverging too much from your normal look brings me to my next point: don’t do anything too trendy. Yes, bright blue eyeliner was hot in the ‘80s, but my aunt won’t hang her wedding portrait in her house anymore, she is that embarrassed by her bridal makeup. You have to remember, you’ll be looking at pictures from your wedding for the rest of your life (hopefully) and you don’t want that new friend who wasn’t at your wedding to be able to say “You got married in 2010! I remember how big teal eyeliner was back then!” If your gown dictates a certain style of makeup as per my first point of discussion, you may look back on your wedding and wonder why you thought paying homage to 1970’s London, punk fashion was a good idea, but it won’t be the makeup in specific that makes you wonder. This doesn’t mean that your makeup can’t be dramatic or include colour, it just means that those elements need to be incorporated in a way that’s timeless, like your love. *sigh* Just like you never want to look back at your wedding pictures and wonder what you were thinking when you married that guy, you don’t want to wonder why you wore bright orange lips either, trust me.

Misstep #4: Assuming you won’t cry and wearing regular mascara
Waterproof mascara is the only way to go. I’m not a huge fan of waterproof formulations as a general rule but on the day of your wedding, it’s like your Amex; don’t leave home without it. The rest of your eye makeup should hold up, no matter the waterworks, but the mascara will most likely run and that is never a pretty sight.

Misstep 5: Wiping away your tears when you DO cry during your dad’s speech
Whether you’re crying because it’s sweet and sentimental or you wish he would just sit down already, heed my words: dab, don’t wipe. If you cry, which isn’t so much a question of if but rather when, gently dab at the tears in the corners of your eyes, along your lower lash line or on your face. Dabbing will preserve your makeup as much as is physically possible whereas wiping will smear away whatever you have. Plus, it’s quaint and ladylike which will impress your mother-in-law.

I could go on and on about bridal makeup ‘till the cows come home, I do love the topic so much, but I’ll spare you. I will leave you with this thought though: if you’re going to use a makeup artist for your wedding (and I suggest you do if for no other reason than the fact that it’s just fun) find the one who will work with you to design the look that makes you feel most beautiful and has a personality to help you feel at ease and relaxed on the day of. Weddings are a big deal, and you should surround yourself with professionals who are truly there for you and care. With a little planning, and lot of love, it’ll end up being the most beautiful day of your life in every possible way.

Have a beautiful day,

Rina Smile

Somethings Were Just Meant to Be


Y’know how sometimes something happens, something maybe a little out of the ordinary, and you can’t help but wonder if there’s a little more to it? For example, maybe you say yes to going to an event at a swanky salon downtown despite the fact that it’s the second time that week you’re leaving your kids with a babysitter and you feel so terribly guilty. Maybe you buy a really nice pair of knee high, Guess, wedge boots so that if you’re going to feel like the worst mother in the world, you will at least look good doing so. Maybe your super supportive and crazy adorable husband agrees to come with you so you a) don’t get lost on the drive down and b) don’t feel like a total loser since there will be no-one there you know to hang out with.  And maybe, just maybe, you recognize the rep from the beauty supply company that used to supply your school (and you even remember his name which really knocks his socks off!) and while you’re getting your eye makeup done by your former makeup instructor (one of the only 2 other people you would ever allow to touch your face with a brush or sponge) said rep gives said amazing hubby some reading material about a fabulous, new makeup line you’ve never heard of and his card should you be interested. I mean, I don’t know if that’s ever happened to you, but it happened to me a few weeks ago and I think it was just meant to be.

I’ve been a professional makeup artist for the past 4 years, very, very happily. What I love the most about it is helping women feel great about themselves. I’ve written before about how important I think it is for women to feel comfortable without makeup on, but I still recognize and love how good it feels to put on some killer eye shadow, a fabulous coat of mascara, just the right swoop of blush and paint on a pout that makes people stare. Overboard? Perhaps; I will never deny that I have a flair for the dramatic. My point is, while I do love the artistry and creativity of it, my favourite part of doing makeup is having a woman look at herself in the mirror and not be able to look away. I live for the sighed “I love it! It’s beautiful!” because I know what it really means is “I love it! I’m beautiful!”.  My job has helped me show so many women how really, truly beautiful they are and I always consider that a huge blessing.

The one area that I have felt was lacking over the years was having a makeup line that I loved across the board which I could make available to my clients directly. I enjoy using many different, high-end makeup lines, but there was never one in specific which I felt I could use exclusively because I didn’t like certain products or formulas in the line or it was just too expensive. Even if there was a line I could find where I was happy using every product they made, none of them were brands I could retail. Being the good, little, law abiding citizen that I am, I couldn’t sell any of the products I used on clients and was forever sending women running to the mall to pick up the lipstick I used on them for an event, or the eye shadow I suggested to them in a makeup lesson, or the blush I told them to use when we bumped into each other in the supermarket…basically, I wasn’t able to service my clients, who I honestly do love, to the fullest extent possible. I began searching for something that I would be able to use without compromising my professional and artistic integrity and sell without tarnishing my reputation as someone who knows what she’s talking about. I didn’t want to sell just for the sake of selling. I wanted to have a stellar product I believed in and could be proud of having associated with my business. If you know me at all, you know I’m very particular on making sure people can absolutely trust me when it comes to makeup and I wouldn’t settle on something that would undermine that just to make a buck. For four years, I came up empty handed having looked at products that were either sub-par quality or over-par price. I couldn’t find something that had nice packaging (which I’m a total sucker for, as long as the product within is amazing too!), wasn’t heavily scented, had a good colour selection and made me excited about sharing it with the world. Then along came that slightly out of the ordinary night and everything changed.

The makeup line I was introduced to that night at SB890 was Mirabella, a company based out of Los Angeles, California. Founded in 2002 by professional makeup artist and salon owner Christy Thurston, Mirabella is a full line of mineral based cosmetics that offers a luxury makeup experience in a smaller, more intimate setting. Their colours are formulated to work with all skin tones and offer a selection that is both timeless and fashion forward so you’re always covered, no matter what mood strikes.  Their products are richly pigmented, apply and wear gorgeously, and the packaging is sleek and beautiful. You have to see their Pick 2 eye shadow palette; it’s the coolest thing I’ve ever seen! They have incredible, natural fiber brushes that load, deposit and blend colours like it’s nobody’s business and they have these awesome sliver handles that fit comfortably in your hand and have just the right weight to them. They are, like Marry Poppins, practically perfect in every way. All Mirabella products are also paraben, talc and lead free which is a nice, added bonus. This is a line I feel confident applying on my brides, my public speakers, my party girls, my moms in need of a pick-me-up and myself. This is a line which I’m so incredibly excited to share with anyone and everyone who wants to truly enjoy her experience and look her best every time she applies her makeup.

Keep checking back on the blog for Mirabella updates; whether it’s swatches, reviews, promotions or giveaways, you can read all about it here, on twitter (@Eizeh_Yofi) or facebook (click the icon on the top, right hand corner of your screen to be taken directly to my page). I’m looking forward to helping more women feel their most beautiful and finally being able to give them a piece of it to take home with them too!!

Have a beautiful night,

Rina Smile

Beauty Is as Beauty Does


Beau-ty (noun)    :the quality of being physically attractive
                            : the qualities in a person or a thing that give pleasure to the senses or the mind
                            : a beautiful woman

Beauty is a hard concept to pin down. Its defining features change over time and space and no two people perceive it in quite the same way. A person’s age, culture, personal history and exposure can influence what he or she finds beautiful and a single experience can change that perspective in mere moments. I remember, as an 11 year old, hating my red hair and freckles rather intensely. I hated that they made me stick out in a crowd. I hated that they were the source of taunts and jabs from my peers. I hated having to be afraid of the sun (which I still am) and that I couldn’t eat carrots in public without someone asking me if I was keeping up the colour of my hair. I hated that when I looked in the mirror, all I saw was a splotchy faced leprechaun with braces (I was, perhaps, slightly awkward as a ‘tween). But then one day, I met this wonderful boy with bright blue eyes and the biggest heart I had ever encountered. For some crazy reason, he fell in love with me and one day when I asked him to enumerate the reasons why, one of the items on his list was my red hair and freckles. “You’re so beautiful”, he said. Suddenly, my mind had changed. No, I didn’t look in the mirror and see a super model, but the edges of my definition of beauty, which were spotless skin and dark hair, had softened to the point where I could look at myself and accept the idea that maybe, just maybe, curly, red hair and freckles could be beautiful too.

Nowadays, we’re bombarded with so many images and ideals of beauty that I think it’s become even harder to get a grasp on what it really is. From perfectly sculpted models to HD makeup, to professional photographers and photo shop wizards, there are so many elements that conspire to make us feel like no matter how hard we try, we’ll never be beautiful. I’m not going to sit here and pontificate on what I think beauty is (autumn in the Catskills, watching a baby drift off to sleep, a perfect smokey eye) but I will tell you a few things I’m pretty sure it is not. Beauty is not a girl with a small waist and an equally small mind. Beauty is not the face with a perfect nose which is always up in the air. Beauty is not the sparkling white smile that gives way to hurtful gossip and insults when the cameras aren’t snapping. Stay away from these sorts of things; be honest, be considerate, be real, and you will always be beautiful. Now, of course, if you can be all those things and learn how to apply the perfect winged liner…well then, you’re not just beautiful, you’re fabulous!

Is this Trend my Friend: Prune Eye Shadow


The word “prune” may bring to mind different things for different people. I personally associate it with senior citizens (my grandmother, who I totally adore, is forever checking if I drink prune juice to “make sure you don’t get all stopped up”; TMI??) and what happens to my fingers and toes if I hang out in the pool with my kids for too long. But this season, runway makeup defied these weird associations and made prune (and it’s plumper cousin plum) sexy and fashionable rather than senior and fiber-full. From Lepore’s super soft wash of this subtle yet sultry colour, to Oscar de la Renta’s all-out-glam take on it, these shades have proven themselves to be versatile, completely wearable and totally fabulous. Consider a quick swipe of a soft, sheer shadow on the lids with a touch of mascara for a sophisticated daytime look. Rim the waterlines with black liner and use a deeper shade from lid into the crease for an understated yet sexy evening look. Go all out glam with a show stopping prune-ified smokey eye. There are so many ways to wear it and, amazingly, this earthy, purpley hue enhances any colour eye and there is most certainly a shade that will work with any skin tone. Some shadows I’d reccomend are Shale, Trax, Nocturnelle and Palace Pedigree by MAC, Juniper by smashbox (available in the Photo Op Smoke Box 2 palette which is just awesome) and Untamed by LORAC (available in the Unzipped palette from my previous post). I’ve already worn this look and I plan to again, several times over in many different incarnations. Consider this trend you new bestie that you should totally be spending lot of time with.

My take on the prune eye trend using smashbox's Juniper eye shadow.

My take on the prune eye trend using smashbox’s Juniper eye shadow.

Oscar de la Renta takes glamour to a new level. Image courtesy of

Oscar de la Renta takes glamour to a new level. Image courtesy of

Eizeh Yofi: Say what??

My super adorable logo created by the very talented Shana Stein of Stein Design in Montreal.

My super adorable logo created by the very talented Shana Stein of Stein Design in Montreal.

Over the last little while, as my name has been getting out there, I’ve had more than a few people cock their heads to the side and say “Eizeh Yofi? What the heck does that mean??”. They say this with a smile on their faces, and I know I could have called my business “Rama-lama-ding-dong” and people would still appreciate me as a makeup artist (and esthetician), but I wanted to go on record and explain what Eizeh Yofi means, both in a general sense and to me in specific. At the very least, it’ll shed a little more light on who I am as a person and what my personality is like…in case you haven’t picked up on that yet. Razz

As I’ve mentioned in previous posts (and one of my youtube videos; go check it out!) I happen to be an Orthodox Jew.  As I’m sure you can tell by the fact that I have a blog (and facebook, and instagram and…), this doesn’t exclude me from the modern world of technology or amazing makeup, it just gives me guidance to navigate my way through this life and all the blessings and challenges it brings with it. Part of being Jewish includes the Hebrew language, and although I’m not fluent in it, I do use many of it’s more colourful and emphatic expressions in much of my everyday discourse. Eizeh Yofi happens to be one of them. This is a Hebrew phrase that one would exclaim (and mark my words, it would be exclaimed, not simply spoken; ask any Israeli for confirmation) upon seeing someone or something very beautiful. Imagine your sister or best friend is getting married and, after half an hour cloistered in the bride’s room putting on her gown, she emerges, the picture perfect bride in all her dazzling glory. That’s an “Eizeh yofi!!” moment. Well, if you speak Hebrew anyway.  Eizeh yofi is an enthusiastic, excited, positive and affectionate proclamation that I use all the time whether it’s when a friend of mine comes out of the dressing room at Winners looking like a super model or one of my kids draws me a picture of our family as spindly, little, stick figures. It’s vibrant and unapologetic for its cheer and makes the person who it’s said to, as well as the person who says it, feel uplifted. I really can’t help but smile every time I say it, even if it’s for no reason at all.

When I was deciding on a name for my business, I tinkered with many different ideas: I could just use my name on it’s own, Rina Deutsch but everyone has trouble pronouncing my last name, so that was out. Then there was “Beauty by Rina” but that was just too boring. I thought about being “Rina D” for a while, and I did actually use it for a bit, but it had no flair, no fun, no personality. I thought about and agonized over what to choose as my business name because I wanted it to be more than just a name, I wanted it to be a brand. I wanted it to be a reflection of who I am and what I bring to the party, other than makeup skills. The assumption with a makeup artist is that she or he has some sort of talent when it comes to makeup application, but sometimes what sets us apart is our personalities, how easy we are to work with, how fun we are to be around, that sort of thing. I wanted people to know, from one look at my card, that I’m someone you want to have around because, not only will I do a great job with your makeup, we will have some serious fun doing it. Eizeh Yofi summed that all up for me, wrapped it up in a neat little package, and even threw in the Jewish cultural reference which is a huge part of who I am too. It just kinda came to me and I thought “Man, that’s PERFECT!”.

I hope that this post has explained both the concrete and more abstract meanings of Eizeh Yofi and why I chose it. I also hope that one day we’ll have the opportunity to meet, do some incredible makeup or a fantastic facial, look in the mirror together and shout “Eizeh Yofi!!!” in its truest spirit!

Have a beautiful day,

Rina Smile