Y’know how sometimes something happens, something maybe a little out of the ordinary, and you can’t help but wonder if there’s a little more to it? For example, maybe you say yes to going to an event at a swanky salon downtown despite the fact that it’s the second time that week you’re leaving your kids with a babysitter and you feel so terribly guilty. Maybe you buy a really nice pair of knee high, Guess, wedge boots so that if you’re going to feel like the worst mother in the world, you will at least look good doing so. Maybe your super supportive and crazy adorable husband agrees to come with you so you a) don’t get lost on the drive down and b) don’t feel like a total loser since there will be no-one there you know to hang out with. And maybe, just maybe, you recognize the rep from the beauty supply company that used to supply your school (and you even remember his name which really knocks his socks off!) and while you’re getting your eye makeup done by your former makeup instructor (one of the only 2 other people you would ever allow to touch your face with a brush or sponge) said rep gives said amazing hubby some reading material about a fabulous, new makeup line you’ve never heard of and his card should you be interested. I mean, I don’t know if that’s ever happened to you, but it happened to me a few weeks ago and I think it was just meant to be.
I’ve been a professional makeup artist for the past 4 years, very, very happily. What I love the most about it is helping women feel great about themselves. I’ve written before about how important I think it is for women to feel comfortable without makeup on, but I still recognize and love how good it feels to put on some killer eye shadow, a fabulous coat of mascara, just the right swoop of blush and paint on a pout that makes people stare. Overboard? Perhaps; I will never deny that I have a flair for the dramatic. My point is, while I do love the artistry and creativity of it, my favourite part of doing makeup is having a woman look at herself in the mirror and not be able to look away. I live for the sighed “I love it! It’s beautiful!” because I know what it really means is “I love it! I’m beautiful!”. My job has helped me show so many women how really, truly beautiful they are and I always consider that a huge blessing.
The one area that I have felt was lacking over the years was having a makeup line that I loved across the board which I could make available to my clients directly. I enjoy using many different, high-end makeup lines, but there was never one in specific which I felt I could use exclusively because I didn’t like certain products or formulas in the line or it was just too expensive. Even if there was a line I could find where I was happy using every product they made, none of them were brands I could retail. Being the good, little, law abiding citizen that I am, I couldn’t sell any of the products I used on clients and was forever sending women running to the mall to pick up the lipstick I used on them for an event, or the eye shadow I suggested to them in a makeup lesson, or the blush I told them to use when we bumped into each other in the supermarket…basically, I wasn’t able to service my clients, who I honestly do love, to the fullest extent possible. I began searching for something that I would be able to use without compromising my professional and artistic integrity and sell without tarnishing my reputation as someone who knows what she’s talking about. I didn’t want to sell just for the sake of selling. I wanted to have a stellar product I believed in and could be proud of having associated with my business. If you know me at all, you know I’m very particular on making sure people can absolutely trust me when it comes to makeup and I wouldn’t settle on something that would undermine that just to make a buck. For four years, I came up empty handed having looked at products that were either sub-par quality or over-par price. I couldn’t find something that had nice packaging (which I’m a total sucker for, as long as the product within is amazing too!), wasn’t heavily scented, had a good colour selection and made me excited about sharing it with the world. Then along came that slightly out of the ordinary night and everything changed.
The makeup line I was introduced to that night at SB890 was Mirabella, a company based out of Los Angeles, California. Founded in 2002 by professional makeup artist and salon owner Christy Thurston, Mirabella is a full line of mineral based cosmetics that offers a luxury makeup experience in a smaller, more intimate setting. Their colours are formulated to work with all skin tones and offer a selection that is both timeless and fashion forward so you’re always covered, no matter what mood strikes. Their products are richly pigmented, apply and wear gorgeously, and the packaging is sleek and beautiful. You have to see their Pick 2 eye shadow palette; it’s the coolest thing I’ve ever seen! They have incredible, natural fiber brushes that load, deposit and blend colours like it’s nobody’s business and they have these awesome sliver handles that fit comfortably in your hand and have just the right weight to them. They are, like Marry Poppins, practically perfect in every way. All Mirabella products are also paraben, talc and lead free which is a nice, added bonus. This is a line I feel confident applying on my brides, my public speakers, my party girls, my moms in need of a pick-me-up and myself. This is a line which I’m so incredibly excited to share with anyone and everyone who wants to truly enjoy her experience and look her best every time she applies her makeup.
Keep checking back on the blog for Mirabella updates; whether it’s swatches, reviews, promotions or giveaways, you can read all about it here, on twitter (@Eizeh_Yofi) or facebook (click the icon on the top, right hand corner of your screen to be taken directly to my page). I’m looking forward to helping more women feel their most beautiful and finally being able to give them a piece of it to take home with them too!!
Have a beautiful night,